Photo Gallery: Building a Green Google - DER SPIEGEL
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Photo Gallery Building a Green Google

For every 45 inquiries conducted on its search engine, Berlin startup Ecosia has a seedling planted somewhere on the world. Its founder wants to fight climate change by using plants to remove CO2 from the atmosphere. His plan has been surprisingly successful.
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Christian Kroll is the founder of Ecosia. He was inspired to combine business and activism after reading Thomas L. Friedman's "Hot, Flat and Crowded," in which the author argues that deforestation plays a large role in climate change. His company aims to combine search functions with an environmental ethos.

Foto: Gordon Welters/ DER SPIEGEL
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The headquarters of Ecosia in Berlin's Neukölln district. The company's headquarters may look similar to other startups, but its commitment to radical transparency and its strong environmental bent sets it apart from most other tech companies.

Foto: Gordon Welters/ DER SPIEGEL
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A project financed by Ecosia in Ghana: The company employs an inspector who travels to projects that are supported by the firm and ensures that they are carrying out the work that has been promised.

Foto: Joshi Gottlieb/ Ecosia
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