Photo Gallery: Porsche Attempts a New Start - DER SPIEGEL
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Photo Gallery Porsche Attempts a New Start

Porsche is trying to reinvent itself in the wake of Germany's diesel-emissions scandal by turning itself into an ecologically oriented sports-car company. It's a billion-euro bet with enormous possibilities -- and enormous risk.
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On the left, the first Porsche 356, which was built in 1948. On the right, the new Taycan, an emissions-free electric car. The company is hoping the latter will be a game-changer, helping transform it into a company known for its electric sports cars.

Foto: Porsche
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In late January, the company filed a self-indictment with Germany's Federal Motor Transport Authority (KBA) because the company's iconic 911 sports car, shown here, was emitting more CO2 than previously disclosed.

Foto: Porsche
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Porsche CEO Oliver Blume's plans for the future are more ambitious than those of other large German carmakers. He wants to turn Porsche into an environmental role model for the German automobile industry.

Foto: Michael Kappeler/ dpa
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Porsches waiting for export at the Bremerhaven port in Germany. Blume's bet on electric mobility has enormous risks, coming at a period of uncertainty for the industry in the wake of the diesel emissions scandal.

Foto: Alexander Koerner/ Getty Images
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Employees at a Stuttgart Porsche factory working on the Porsche 911. The diesel scandal, in which several German carmakers were found to have falsified emissions levels on cars, has had a severe impact on the industry's moral standing.

Foto: RALPH ORLOWSKI/ REUTERS
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The Porsche Panamera, a hybrid vehicle produced by the company. Blume has decided that by 2025, half of the cars sold by the company will be electric. Five years after that, only a small number of vehicles produced by the company will have conventional combustion engines.

Foto: Porsche
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