Photo Gallery Smoke and Mirrors
André Calantzopoulos is the CEO of Philip Morris International in Lausanne, Switzerland. "The goal is to convince as many smokers as possible to give up cigarettes," he says.
Philip Morris is trying to get smokers switch to alternatives to traditional smoking, like its Iqos device, which it spent 3 billion euros and 10 years developing.
A woman smokes a cigarette in Nairobi, Kenya. Companies like Philip Morris may be promoting what are described as safer, new technologies in more developed countries, but the focus is still on normal cigarettes in places like Africa.
Not only that, but a large share of the cigarettes sold in Africa are of single cigarettes -- a practice that is illegal and also makes it easier for people who don't really have the money to begin smoking.
