World Cup Ads Missing the Goal
With the World Cup only a month away, a horde of German companies are trying to tap the soccer spectacle with some form of sports-related advertising. But even ad execs admit the campaigns are often more annoying than effective.
German national soccer team player Gerald Asamoah prepares to eat a soccer ball sausage.
Yoghurt offering kicking bliss.
German hardware store chain Obi tries to score.
A "football cake" that makes a play of the German word "Tor," which means goal and "Torte," which means cake. "Toore" is akin to "gooal."
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