Forget painting the town red -- the residents of Juzcar, a small village of some 250 people in Spain's Malaga province, went for a nice shade of blue! Sony Pictures chose to host an event promoting "The Smurfs" 3D movie in Juzcar -- on the condition that the facades of the village's buildings be covered with blue paint. Only one resident refused to have his house painted, while the others proved to be enthusiastic: Many "smurf-ified" themselves on the day of the event, donning blue body paint plus the signature smurf uniform of white pants and cap. Sony has promised to repaint the town white after the premiere.